STYLE ORACLE

How do you top the spectacle of a lookbook starring Kim Kardashian West? If you’re Kanye West, you spin it into a mega-meme. Lest anyone forget about the paparazzi-style images of his wife wearing Yeezy Season 6 that tore through Twitter in December, West and his team recreated them on the eve of the collection’s drop—down to the precise poses and Calabasas locations and platinum mane—with a gaggle of social-media glamour models and other lowbrow influencers, from Paris Hilton to porn stars.

The head-spinning series of simulacra—several hundred images and counting, some of which feature no clothes at all—began carpet-bombing Instagram last night, putting to rest any lingering theories that West has been crying into his beer in Berlin. And while the experiment is sure to spike online sales, the sheer reach and like count of #yeezyseason6 testifies to West’s skill at wrangling that other commodity: our collective attention.

With a few familiar faces and some smaller niche influencers, the new campaign has already drawn serious media attention. To keep you in the loop of who’s who, we’ve compiled a selection of shots and bios you can check out below.

Paris Hilton

Starting with Paris Hilton, Kim took to Twitter to call her former boss an “OG” in these easily recognizable shots. Hilton referred to herself as a “Kim Clone.”

Amina Blue

Video vixen and YEEZY model Amina Blue managed to get her time to shine.

Clermont Twins

Shannon and Shannade, also known as the Clermont twins, made their name on the 14th season of the reality TV show, Bad Girls Club, and now as YEEZY models.