AJALI is an all-natural, completely handmade cosmetics brand established in 2013 to promote local industry and create awareness for living a healthy life. Ajali brand ethos is simple – Ajali believe that beauty can be effective as well as pure and most importantly safe. Ajali takes pride in partnering with local farms handpicking fresh vegetables, fruits and herbs to provide you with raw skincare recipes for your whole self. A mere 14 months after the brand was launched, Ebony Life TV awarded AJALI with the award for ‘Best Made in Nigeria Product of the Year’, an accolade that means just as much as your feedback is.

Meaning ‘red earth’ or ‘sand’ in Igbo, ‘ajali’ reflects our faith in the power of nature as the source of real wellness.

But that’s just the beginning of the story…

From earth to skin, Ajali go to great lengths to maintain the unique purity of each and every ingredient. The purer the processes used, the purer the end product – and the greater the natural healing energy contained within.

Ajali constantly source the finest, natural ingredients indigenous to our motherland, bringing you products bursting with effectiveness to enhance your natural beauty. Ajali entire range is completely natural, preservative-free and lovingly made by hand, right here in Nigeria.

“Ajali’s vision is to encourage an alternative solution to body and skincare through the creation of luxury organic products that are as effective as they are ethical. Ajali believe in no-compromise beauty. ”

Ifeyinwa Ojekwe, Founder

Ajali is a proudly African company and thrive to share all the resources this continent has been blessed with, with the rest of world. Ajali only use the finest natural plant and mineral ingredients, wild-harvested in remote, untainted regions by artisan producers who value traditional, sustainable practices.

Ajali pride themselves on creating remarkably effective natural products with the highest degree of ethical integrity. Such that everyone involved in the process from their local farmers in the villages to their trusted suppliers are remunerated fairly and treated with respect. In addition to being completely free from synthetic chemicals, their handmade products harness nature’s purest vibrancy through use of the finest raw ingredients, grown and harvested by artisan producers in harmony with nature and local communities.